The porpouse of this manual is to gather the necessary tools for the correct use and application of the Chavi Piñero brand in all its possible expressions. Specifically, it is intended to meet the needs of those who are responsible for interpreting, articulating, communicating and applying the brand.

The correct and consistent use of the Chavi Piñero brand will enable us to achieve our objectives of identfication and reinforcement. Creating a great brand requires a team effort, ehich we all participate in.